Ethical Hurdles at the Base of the Pyramid

Micro Drip is a company that is committed to demonstrating the highest level of ethical behavior. Unfortunately in Pakistan, that makes our job even more difficult than it already is.

Besides the obvious benefit of helping farmers earn more with less, Micro Drip’s work has the added benefit of helping Pakistan address its impending water crisis. Currently, Pakistan is under a severe threat of water scarcity, according to the current level of per capita water availability, which hovers just above 1,000 cubic meters of water per person. The World Health Organization has set 1,000 cubic meters of water as the minimum amount of water necessary to satisfy basic needs for food, drinking water, and hygiene. At the current rate of decline, Pakistan is projected to reach 886 cubic meters of water availability per person in the year 2020, well below the minimum threshold. In light of these issues, the Pakistani government has enacted a number of programs designed to increase water efficiency, including a US$ 1.3 billion program for subsidizing drip irrigation. On the surface, this seems like it would ideally suite Micro Drip, but the proposal was written primarily with the highest quality orchard drip irrigation systems in mind. Micro Drip’s innovation is being able to reduce the price of drip irrigation so that it is more accessible to poor farmers, but this same innovation is making it much more difficult for us to qualify for the subsidy.

Recently, we had a discussion with a government representative who asked us why we had flagged our products in the beginning as not meeting certain government specifications. He questioned why we did not simply forge certification documents and place fake labels on our material in order to qualify for the subsidy. This same representative also alluded to the fact that other drip irrigation companies are doing just that. By doing what is right, we have made the path before us even more complex, but we wouldn’t have it any other way.

HR Woes

Anyone who has worked at the Base of the Pyramid can tell you that human resources is a major challenge. Recruiting and retaining good talent can be a nightmare and has major implications for how fast (or slow) a social business can scale. I am faced with these issues every day in my work as an Acumen Fund Fellow with Micro Drip, an irrigation solutions company that focuses on poor farmers in Pakistan.

Micro Drip has been searching for over a year for a competent Operations Manager. Most candidates are either extremely over or under-qualified. As a social business, we simply cannot compete with large multi-national corporations in terms of salary and benefits. Our plight provides further evidence to the gap at middle management that is often present in developing countries.

Recently, I helped develop a start-of-year workshop that was designed to rally the company around a new Vision & Mission and build a feeling of belonging & teamwork (video: http://www.youtube.com/watch?v=GH4gv2tm_UU). As part of the three-day event, we introduced a strategic task list to help strengthen the company’s foundation in preparation for further expansion. Each employee was assigned at least one strategic task with which they were supposed to outline a logical sequence of steps to complete the task, along with an estimate for how much time each step would take. Yesterday, I reviewed the tasks in detail with several key managers and requested that they jointly create a sequence of steps necessary to complete one of the tasks. I was amazed when they were unable to do it unassisted. After about an hour of coaching the managers through the process, we arrived at a logical plan. It is not that these gentlemen aren’t intelligent, quite the contrary. I attribute their inability to complete the task at hand to two main factors: (1) Traditional Pakistani education system, and (2) A “Yes Boss” culture.

In the traditional Pakistani schooling system, there is often a stronger affinity for rote learning, discipline and respect for authority. In most classrooms in the country, critical thinking skills and problem solving skills are new concepts. This can lead to dependency on superiors in the work environment. Some of the more prestigious schools do embrace independent thinking as a critical concept to teach students, but these schools primarily cater to the elite.

Pakistan is a very hierarchical society. Many bosses in hierarchical cultures simply want to give orders and have their direct reports follow their plans to the letter. They encourage a “Yes Boss” culture in which employees never voice a dissenting opinion. This poses particular problems in Micro Drip, as we are a small company with limited resources. We need capable employees who can think for themselves without having to be guided every step of the way. Ultimately, our company will be stronger if different points of view are better represented, irrespective of where they come from in the organization.

At Micro Drip, we are committed to helping develop our employees to better themselves, but the verdict is still out on how long it will take to introduce a culture of problem solving. We must begin now to think on how we will retain our talent, because once our employees reach a higher level of professionalism, they will be a scarce commodity in an underserved human resources market.

If you are interested in learning more about my experiences in Pakistan, please check out my personal blog (www.globalimpressions.blogspot.com/) or my website (www.joelmontgomery.info).