Posts Tagged ‘Drip Irrigation’

A Day in My Life: Farmer Interviews

April 20, 2009

It is critical that any social enterprise have a deep understanding of the customer it is trying to serve. At Micro Drip, we conduct in-depth farmer interviews using various techniques in order to understand the particular farmer’s circumstances along with how he makes decisions. Many thanks to IDEO for their Human Centered Design Toolkit which served as a guide for our work.

Advertisements

Popsicles and Drip Irrigation

February 27, 2009

The 3 months that I have spent so far in the world of low cost drip irrigation has been educational. In this video, I share with you a little bit of the history, manufacturing and impact of affordable drip irrigation.

New Face of Farming?

December 16, 2008

During my first week in Aurangabad, I went to the agricultural fields and met a few customers of GEWP. One of them in particular, stood out. This short video captures my thoughts and impressions on that meeting.