The Hype Curve



The research firm Gartner developed the curve above, nicknamed the hype curve, to describe the lifecycle of technology product adoptions. The words at different points on the curve can be used to describe the feelings of  users as they get acquainted with the product/service.

Curiously enough, most of the stuff I do and the way I feel about them fits this basic curve (just ignore the tech words). For e.g my current thoughts on the social enterprise sector or my current job lie at some point on the curve.

Most importantly, it is a reminder that thoughts and feelings are transient by nature and that eventually equilibrium is reached, where expectations and reality are in sync.

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6 Responses to “The Hype Curve”

  1. Rob Says:

    Ah, but where ON the curve?!

    Seriously, this is important, especially as the social enterprise sector works to combat over-hype and ensure that we are actually having a real, measurable impact in the world…

  2. kjanakiraman Says:

    I think that the social enterprise sector is slowly moving up the slope towards the peak of inflated expectations. If one or two companies become hugely successful, the rise will be faster and if the model is correct we know what comes after that.
    From my own point of view, I am a bit ahead on the curve compared to the rest of the sector. I’m crawling up the slope of enlightenment, but mind you, it’s a slippery slope 🙂

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